Successful consultants tell me:
You Can Have
A Life Of Joy
They say these are the marketing challenges you must conquer:
Be Memorable, that means establishing a brand identity in the first 3 seconds on and offline, getting to Trust, providing a referral script and listening not selling.
Become Unforgettable. Do the work. Provide advice that gets the resolution the client needs. Deliver consistently above and beyond any other resource.
Get to indispensable. Stay connected to your client. Maintain an ongoing knowledge of their business and industry. Provide advice as needed when needed and guide their innovations.
Strive for Legendary. It takes changing mindsets. It takes having a legacy of executives you've guided to new ways of thinking. It means a trail of remarkable men and women.