Successful consultants tell me:
You Can Have
A Life Of Joy
They say these are the marketing challenges you must conquer:
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Be Memorable, that means establishing a brand identity in the first 3 seconds on and offline, getting to Trust, providing a referral script and listening not selling.
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Become Unforgettable. Do the work. Provide advice that gets the resolution the client needs. Deliver consistently above and beyond any other resource.
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Get to indispensable. Stay connected to your client. Maintain an ongoing knowledge of their business and industry. Provide advice as needed when needed and guide their innovations.
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Strive for Legendary. It takes changing mindsets. It takes having a legacy of executives you've guided to new ways of thinking. It means a trail of remarkable men and women.